Today the lives of modern people revolve mostly around brands, be it technology, household, or anything else for that matter. It’s all about the brands and making sure that you are effectively analyzing brand position for maximum effect. Hence, every year some brands do well in the business world and some fail to achieve the heights of success. Then there are brands that have literally changed the lexicon of the world, Google for instance, the search engine giant has literally become an integral part of everybody, and the slogan if you want it Google it has taken up the world by storm. However, as said earlier according to their performance brands rise and fall. So if you are interested in a detailed overview of the brands that has made it to the list of top 10 valuable brands in the world , then have a look at the following list: –
10: China Mobile:
Talk about the largest and most widespread Mobile network, there’s hardly any mobile brand that can beat China mobile. The brand can easily give the other brands a run for their money in terms of brand value and popularity. Although it has seen a recent downfall in the market say about 18% in total brand value, but it still holds the tenth position in the list of top 10 valuable brands in the world and accounts for $47 in net brand value.
Industry:
Telecom
Brand value:
$47 billion
9. Verizon:
The world seems to be overcrowded by the tech and telecom Giants as another Telecom brand made it to the top 10 list. Verizon Communication Inc., or Verizon as it is made popular with the common mass, is one of the Telecom Giants that has been ruling the market since 1983. Primarily it emerged as Bell Atlantic and after several collaborations and ups and downs acquired the name Verizon in the year 2000 and started operating from New York, where the headquarter of the brand is located. In the recent economic head wind when several brands went through a low phase, this particular Telecom brand has seen a steady 15% rise in its total brand value. Currently taking up the 9th position in the world of most valuable brands, the brands net brand value is $49.1 billion, which seems to be growing by the day.
Industry:
Telecom
Brand value:
$49.1 billion
8. AT&T:
When it comes to Telecom industry, the name AT&T immediately strikes in the mind of many around the globe. As the powerful Telecom giant, the brand is the provider of the largest mobile telephony and fixed telephony in the U.S, besides providing Broadband television services. Headquarters located in downtown Dallas in the state in Texas, it is the 20th largest mobile company in the world with a whooping 100.7 million loyal customers. As for the net brand value the brand accounts for $68.8 billion and has seen a mild year so far with a decrease of 1% in brand value.
Industry:
Telecom
Brand value:
$68.8 billion
7. Marlboro:
Although the whole world is taking part in the no smoking initiative, the tobacco companies still seem to be unaffected by it. The tobacco brand Marlboro is the definite proof of the fact that the tobacco brands still haven’t lost their fan following as the brand holds 7th position in the list of the top most valuable brands in the world. Even in the past year alone the brand has seen a steady 9% increase in its total brand value and currency is worth $73.6 billion.
Industry:
Tobacco
Brand value:
$73.6 billion
6. Coca Cola:
In the world of beverages, the name that counts the most is Coca Cola and it is still the undefeated champion in the world of Soft drinks. The brand has fans all over the world. Headquarters located in Atlanta, Georgia, this particular carbonated soft drink came into existence in the late 19th century and in 20th century it spread its wings a and took the flight as it became famous as Coke after it’s company registration in the year 1944. The drink has been around for such a long time and yet its popularity seems to be growing and a steady 1% increase in its brand value last year is the proof of it. The brand currently ranks 6th in the top 10 list of valuable brands and accounts $74. 2 billion and speculations have it that it may leave Microsoft behind in its journey to reach the heights of success in the coming year.
Industry:
Soft drink
Brand value:
$74.2 billion
5. Microsoft:
Who is not familiar with the name Microsoft, well everybody is isn’t it. The technology giant is the brainchild of Bill Gates and Paul Allen and has been around since 1975 and has never looked back and has seen a steady growth in the past decades. The brand brings forth a plethora of products and services and if surveys are taken into account the brand is the largest software manufacturer of the world. With the net worth of $76.6 in brand value, Microsoft has been through a slight down time in the recent years with a small 2% decrease in its total value.
Industry:
Technology
Brand value:
$76.6
4. Mc Donald’s:
In the world of fast food, there would hardly be any name that can be compared to the Mc Donald’s. This particular fast food restaurant chain is the favorite joint for every kid and adult alike. Currently holds the 4th position in the countdown of Top 10 valuable brands, this particular brand has forever seen golden days and basked in the glory of its success since its beginning. As of now the brand is worth $95.1 billion and when the whole world was going through an economic turmoil in the past years, the brand held its ground and saw whooping 17% rise in its brand value.
Industry:
Fast food
Brand value:
$95.1 billion
3. Google:
The name is on the lips of almost everybody familiar with the world of internet. The biggest search engine of the world that has created quite a buzz in the cyber world currently holds its ground in the 3rd position. The brand is also the parent of the famous Android technology, which is the most favorite of the tech junkies all around the world in recent times. Although the net worth of the brand fell 3% in the past year or so but the brand is still worth $107.8 billion.
Industry:
Technology
Brand value:
$107.8
2. IBM:
The technology pioneer, also known as the Big Blue, IBM is the brand worth a try. The brand has proudly secured the second spot on the most valuable brand’s list and stands at $115.9 billion in net worth in terms of brand value. The brand seems to be growing forever and in recent times its value increased by 15%.
Industry:
Technology
Brand value:
$115.9 billion
1. Apple:
The brainchild of the tech pioneer Steve Jobs, Apple is one of the leading manufacturers of the most advanced computers in the world. Always on the edge, the brand has outrun other brands in the world of technology and currently holds the number one or numerous uno spot in the countdown of top 10 most valuable brands. The stocks of the brands never seem to drop and the brand itself is worth $182.9 billion, which grew by 19% in the past year and especially after the launch of iPhones.
Industry:
Technology
Brand value:
$182.9
