Content is one of the most important things in the digital world. People expect to receive some kind of value by reading your content, which means that you need to provide informative, educational, and interesting content in order to succeed.
No matter what type of social media platform you focus on, the quality of your content should not be compromised under any circumstance. However, coming up with good quality content constantly is hard. That is why we decided to cover some of the best performing content on social media that will help you increase your engagement and followers.
- Use Simplistic Visual Content
People nowadays don’t have a lot of time to read complex articles. That is why you need to simplify the process by combining all things into one visual post. For example, you can make a short informative video that covers a 1,000 word content within a minute or provide them with infographics that paint the perfect picture. Videos are the best way to increase engagement on social media, which means that you need to focus on creating fun videos that people would want to watch.
- Content circulation
As we said at the beginning of this article, creating new content constantly is a hard and time-consuming process. However, your old content should not go to waste by only sharing it once. Content updates are also a great way to tell your audience that you take good care of updating your content and that you are a viable source of information. You can simply go grab an old previously shared content, update it with the latest information about the subject and post it again.
- Polls and Questions
There is nothing better for increasing engagement than polls and questions. There are so many benefits that come with this kind of content on social media, such as:
- You will create a better relationship with your audience.
- You will have a better understanding of their specific needs and requirements.
- You will increase engagement through comments and shares.
You can ask different questions and create polls that cover several topics, but your main goal should be creating a fun process that users will enjoy engaging with.
- Holidays and Events
Make sure you track all holidays and events with your content. That is when people react differently to the content you present them. So, in order to increase shares and likes on social media, you need to stay up to date with all things happening around the world.
Remember that if you want to stay relevant and global you will need to appeal to different target audiences. Check how the top teams in the NBA expert picks go into Facebook, Twitter and Instagram wishing a happy Hannukah to their Jewish fans or Eid Mubarak for Muslims. Even if you are a local business it shows that you are a business who cares for every kind of client. However, try to not look too silly and make your research before digging into making memes of holidays and maybe acting offensive.
- Memes, Gifs, and Emojis
Nothing will brighten people’s day than a good old meme that sprinkles fun along the way. Memes, Gifs, and emojis are one of the most shared contents on social media platforms. This will massively increase your engagement as well as brand awareness since people appreciate good humor on social media.
Touching people on a personal level through quotes is a great way to increase engagement. People tend to share things that they relate to, and quotes are excellent for such a thing. However, you should be careful to remain within your industry and niche. There is no point in adding quotes that do not have any connection to your business model. That way you will only ruin your target audience and make them more passive with your everyday content.
- Competitions or Giveaways
Everyone wants a free product. Giveaways are a huge part of social media marketing campaigns and there is a good reason for that. Many people will engage with competition content battling in the comments for the right answer, which is excellent for your social media engagement.
These are some of the ways you can increase your engagement on social media platforms. Improving your social media presence through increased engagement is a great way of creating a successful brand. Most of these marketing tactics are used by big brands such as Coca-Cola or Netflix, and we can learn a lot from NFL marketing as well. It is necessary that you keep on moving with time and always find the greatest way to interact with your audience.